Fashion and Function Unite
Smart Solutions Inspired by the Needs of Women
We are Numi. An apparel brand revolutionizing high-performance, stylish clothing for women.
We believe traditional women's clothing sacrifices practicality for aesthetics, making it difficult to wear, care for, and environmentally unfriendly. We challenge the idea that style doesn’t have to sacrifice practicality.
At Numi, our mission is clear: to create solution-based products that simplify your life. Consciously designed to rid you of those day-to-day stressors, our products are a labor of love. We obsess over the finer details, so you don’t have to, from the yarns we knit to the materials we choose to package our shipments in.
Just as we're committed to supporting women, we're also dedicated to supporting our planet. Our journey includes a strong focus on sustainability, using eco-friendly materials, and partnering with local factories to lead the way toward a conscious and eco-friendly world.
get to know
Numi was born out of personal necessity. Our founder, Michelle, had been working in finance for some time when she realized she never wore her favorite clothing. They were either prone to noticeable and stubborn sweat stains or expensive and time intensive to dry clean.
Michelle searched for a solution she could wear comfortably and invisibly under her clothes, but quickly realized there was nothing out there. And that’s when she came up with the concept for Numi’s first product, a high-performance women's sweat-proof undershirt.
Michelle took a bold step, leaving behind her finance career to pursue her idea in 2013. Lacking any real experience in fashion or manufacturing, she had no choice but to knock on factory doors and start to learn from scratch. And from there she began to turn her concept into reality.
After creating the first prototype of the original Numi undershirt, she launched a successful crowdfunding campaign to fund her first production run.
And that's how Numi came to life, driven by one woman's determination to simplify life for women everywhere.
Functional fabrics designed to make your life easier, inspire confidence in your everyday wardrobe, while being kinder to the planet.