It's lovely to meet you.
We understand the nuances of what it means to be a woman in today’s day and age, and we want to make it an open conversation. None of us are alone in the frustrations we face, and talking about them only makes us stronger and brings us closer to finding solutions.
That’s what we strive for at Numi; solution-based products that make life a little easier. Consciously designed to rid you of those day-to-day stressors, our products are a labor of love. We obsess over the finer details so you don’t have to; from the yarns we knit to the materials we choose to package our shipments in.
Just like our goal of supporting women, we also prioritize supporting our planet. We aim to lead the way toward a more conscious and sustainable world through sustainable materials and utilizing local factories.
Numi was born out of personal necessity. Our founder, Michelle, had been working in finance for some time when she realized she never wore her favorite clothing. They were either prone to noticeable sweat stains or expensive to dry clean.
She started looking for a solution she could wear comfortably and invisibly under her clothes, but quickly realized there was nothing out there. And that’s when she came up with the concept for Numi’s first product, a high-performance women's undershirt.
Michelle decided to leave finance and began pursuing her idea in 2013. Lacking any real experience in fashion or manufacturing, she had no choice but to knock on factory doors and start to learn from scratch. And from there she began to turn her concept into reality.
After creating the first prototype of the original Numi undershirt, she launched a successful crowdfunding campaign to fund her first production run.
Numi was born.