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#WCW: Sophia Amoruso

Posted by Michelle Shemilt on


Nasty Gal

 

 

 

Without a college degree or prior business experience, Sophia Amoruso made Nasty Gal profitable from day one because she had the instinct, discipline, and confidence to focus on her brand.

In 2006, Amoruso opened an eBay store to sell vintage clothes. Directionless at the time, she had an eye for style, photography, and thrift stores. The brand she built, named Nasty Gal earned a massive following that she created its own site which attracted nearly $50 million in backing from Index Ventures. She has created a sizable niche business that sells edgy, retro-inspired looks at reasonable prices.

 

 



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